Southbrook Vineyard's Bioflavia to be Featured on CBC's Dragons' Den on March 7th at 8 pm (EST)
Feb 17, 2012
Bioflavia™ Organic Grape Skin Powder produced by Southbrook Vineyards makes its debut on CBC’s The Dragons’ Den on Wednesday, March 7 at 8 pm (EST). The Dragons’ Den features aspiring Canadian entrepreneurs who pitch their business ideas and products to five Dragon investors in the hopes of snagging an investment deal. The CBC show is one of the highest rated national television series in Canada appealing to a wide audience of consumers, business people and venture capitalists.
Bioflavia™ is an innovative health product that was created to deal with pomace, or wine waste. It’s made from the dried and crushed skins of red grapes from organic vineyards in Niagara and contains very high levels of powerful antioxidants. The Bioflavia™ segment features Bill and Marilyn Redelmeier, co-owners of Southbrook Vineyards, and Robert Egli, Bioflavia’s Director of Sales and Marketing. Entering the Dragons’ Den can be an intimidating experience, but the Redelmeiers, who aren’t at liberty to disclose the outcome of the show, are excited to report, “It went well!”
Companies that have successfully pitched products on the show experience dramatic increases in brand recognition, consumer awareness and retail sales, says Bill Redelmeier. “In speaking with past participants who have been on the show, it’s clear The Dragons’ Den can be a real ‘game-changer’ for all stakeholders,” he adds. “We’re very hopeful the exposure of Bioflavia™ on such a high-profile show will bring new consumer awareness to such an unique health product.”
Bioflavia™ grape skin powder, available in 300g canisters, was launched in spring 2011 and is sold in over 150 natural health and fine food stores across Canada. A smaller 150g canister size will be introduced this spring along with Bioflavia™ grape seed oil, the first organic grape seed oil produced in Canada.
Internationally, Bioflavia™ will soon be distributed throughout Singapore and Indonesia. Export strategies are also being developed for the United States and the EU with a market launch expected later in 2012. In addition, several Canadian and international companies have expressed interest in using Bioflavia™ as a health-promoting supplement in a variety of commercially produced food products to enhance their nutritional values.
Bioflavia™ products are distributed nationally by Purity Life Health Products, the largest distributor of natural health products in Canada. For more information and an updated list of stores where Bioflavia™ is sold, go to www.bioflavia.ca.